American Crew Forming Cream 50gAmerican Crew Forming Cream 50g Control your style. Define your look. Stay sharp all day. American Crew Forming Cream 50g is a versatile hair styling cream designed to deliver reliable hold with a natural finish. This mens styling cream is ideal for all hair types, offering flexibility, control, and effortless styling. Whether you prefer a polished or textured look, this hair styling cream helps you achieve a well defined style without stiffness.