Start With WhyStart With Why Simon Sinek In 2009, Simon Sinek ignited a movement to help people find a greater sense of purpose at work and added a new word to the lexicon of business: WHY. People and companies now regularly talk about their WHY. Sineks videos have been seen by over a billion people around the world, including more than 65 million whove watched his TED Talk based on Start with Why. Sinek starts with a fundamental question: Why are some people and